Built around your environment,
tested in reality
Behavioural Influence and Aggression Management. BIAM.
A frontline capability developed exclusively by WAK, drawn from decades of real-world experience at the sharpest end of UK policing and public safety. It exists nowhere else.
BIAM isn't a rebrand of de-escalation training, a tweak of an existing model, or a course pulled together from textbooks. It is a complete, original framework — built from the ground up to meet the moments your people actually face.
Retail, healthcare, education, hospitality, transport, social housing, frontline public services. Same framework, same standard, different scenarios and language each time.
What our training is - and what it isn’t
It gives your people the tools to recognise risk earlier, influence behaviour under pressure, and make confident decisions when situations turn difficult.
IT IS NOT
Self-defence training. Another de-escalation course.
IT IS
A tested, structured framework with sector relevant scenarios, delivered by trainers from the sharpest end of UK policing and public safety.
This training is exclusive to WAK - developed by our experienced team and subject-matter experts
What your organisation gains
BIAM is more than better conversations in difficult moments. It contributes to operational resilience — protecting staff, customers, brand and continuity.
A consistent frontline standard
Shared language and common approach across teams, sites and managers
Earlier intervention, fewer escalations
Proportionate outcomes and reduced operational disruption
A stronger due-diligence position
Documented training aligned to your actual risks, with a clear audit trail
Greater staff confidence and wellbeing
Teams who feel supported and prepared, not exposed and uncertain
A reporting and intelligence layer
A route into pattern recognition and strategic threat and risk assessment
Stronger leadership under pressure
Managers equipped to maintain command and support staff during live incidents
Protected brand, customer experience and continuity
Difficult interactions handled in a way that preserves trust, rather than creating complaints, reputational damage or repeat costs
Delivered in person or online - but in person works better
Face-to-face at your site
RECOMMENDED
Live virtual classroom
FOR DISTRIBUTED TEAMS
We're upfront with clients: people get significantly more from in-person sessions. Challenging behaviour is rarely neat — tone, pace, posture, hesitation, team communication and threshold judgement are all better felt and practised than merely described.
Online delivery works well as a refresher, for distributed teams, or where in-person isn't practical, but the real shift in capability happens in the room.
Accredited. Credible. Built by people who’ve been there
Our training is CPD accredited, giving your staff and your organisation a recognised, evidenced standard rather than an internal tick-box.
Every WAK trainer brings frontline policing or public safety experience — not classroom theory.
Talk to us about your environment
Every training delivery starts with a conversation about the risks your people actually face — not a brochure full of fixed packages. Tell us what your staff are dealing with, and we'll show you what a programme tailored to your environment looks like.